Disturbed due to poor bounce rates? Stop worrying! Because, we know a plethora of reasons and quick remedies, to boost your websites conversion rates.
Reasons behind usually low conversion rates of SEO-websites are plenty. Be it, poor website design, wrong content or incomprehensible keywords. So balancing all these factors and hitting the nail on the head will do the needful.
Following a few steps will lend you a hand in improving your website design and SEO enhancement.
Starting with SEO
Very often, an employer commits a mistake of hiring a website designer, who is not an SEO expert. Such a person can use a code that could be cumbersome and complicated from a search engine’s outlook. This particular reason can reduce organic traffic on search engines. So, cutting a long story short, build the right code under supervision of an SEO expert before finally designing your website.
Just keep in mind that accurate code, right content, suitable keywords and well organized website structure are of supreme importance, for healthy conversion rates.
Using grabbing designs
You can’t let your user flip flop between two choices so you need to grab his attention towards your website only. For this you need to have an eye catching design that suits best to your well organized content. Make you brand awareness self explanatory and everlasting through use of stunning graphics, original pictures as well as relevant videos. Use of confusing and complicated layouts should be avoided. Moreover use of flash should be skipped, as it is not suitable for SEO.
Abiding by these dos and don’ts, you would have the best design and layout ever!
Ending with Usability
By far, we understood that search engine optimization and website designing are two separate and equally important entities of a campaign so both need equal time, energy and devotion for final execution. This shows the importance of usability.
Now here is a checklist for testing usability of your website for your concerned audience.
- Is the main navigation bar empty?
- Is the company name placed noticeably?
- Are all headings self explanatory?
- Is there paucity or abundance of links?
- Is the loading time fair and rational?
- Do the colors and styles complement each other?
- Are there too many adverts, blurbs or pop ups?
- Is the website operable via mobile?
Uplifting conversion rates through SEO accessible website design
Certainly, this is not an all-embracing list. You can have a look on some other businesses as well, with the help of your SEO team and website design experts, to get an edge over competing organizations.